ITC augments its millet portfolio Launches Sunfeast Farmlite Super Millets Cookies

 

 

 

ITC augments its millet portfolio

Launches SunfeastFarmliteSuper MilletsCookies

 

CHENNAI: In line with the core purpose of ‘Help India Eat Better’, ITC Foods launched its firstmillet cookies as part of SunfeastFarmlite.

Millets are now seen by experts as foods of the future. They are not only climate smart crops but a large body of scientific research recognises millet as superfoods. Earlier this year, ITC launched a dedicated initiative‘ITC Mission Millet’ powered by a strategic 3 pillar model that encompasses development of a 'good-for-you' product portfolio, implementation of sustainable farming systems as well as enhancing consumer awareness on the benefit of millets.

The launch of SunfeastFarmliteSuper MilletsCookies is in conjunction withITC Mission Millet initiative.Available in two variants –Multi Millet& Choco-chip Multi Millet,the millet cookies are made from a blend of millets, including ragi, jowar (sorghum) and contains no added maida. The cookiesare a source ofiron, protein and fibre.Additionally, the inclusion of choco-chips in the Choco-chip Multi Millets variant adds a touch of indulgence. Both the variants haveperfectly balanced the two key elements of taste and nutrition, making them a great snacking option for consumers.

 

 

 

 

Commenting on the launch,Mr. Ali Harris Shere, COO, Biscuits and Cakes Cluster, ITC Foods Divisionsaid, "At ITC, we are committed to provide our consumers withnutritious and sustainable food choices. With Mission Millet, we have embarked on a journey tobuild a culture of millet consumption through an exciting range of ‘good for you’ product portfolio. The new millet cookiesare an integral step towards that mission. With the goodness of millets and the unique flavours at the centre stage, we are sure that our consumers will enjoy this new range of biscuits. We believe that these millet cookieswill not only satisfy the taste buds of our consumers but also have nutrients like protein and iron.”

ITC Foods already offers a range of millet-based products such as Aashirvaad multi-millet mix, Aashirvaad ragi flour, Aashirvaad gluten-free flour etc. Going forward, ITC is looking to expand its millet-based product portfoliowith a slew of tasty and nutritious offeringsacross many segments.

Both variants of SunfeastFarmlite Super Millets Cookiescome in packs of75g, and are priced at Rs. 50 per pack. They are available in retail stores across Mumbai, Pune, Ahmedabad, Delhi + NCR, Kolkata, Chennai, Coimbatore, Hyderabad, BangaloreKerala andITCStore.in.The product will soon be available one-commerce and quick commerce platforms as well.

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